Audience simulation

What synthetic audiences are, how they work, and when they help creative teams.

• What AI audience simulation is (and isn’t)

  Synthetic audiences are a preflight layer — not a census. Here’s the honest definition, the common flavours, and when to walk away.

• ChatGPT vs a simulated comment room

  One helpful assistant collapses disagreement. A simulated comment room makes recurring objections visible. Here’s how to use both without confusing the jobs.

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